Because the product rather than myself is the face of the Elixir Specialty Coffee brand, in the past I haven't found it necessary to publish where I, as the CEO, stand on matters involving equality and diversity despite how important this subject is to me. I felt that to have published this information on our website would have appeared to be an act of virtue signaling, a behavior I have a particular disdain for because it advocates for group thinking rather than independent thinking.
While I may have been silent about these matters here on the Elixir Specialty Coffee website, I am very vocal about these issues on our sister brand, The MAP IT FORWARD Podcast - an influential coffee industry podcast focused on open-minded and informed critical thinking on the subjects of professionalism, business ownership, and responsible value chain practices in the global coffee industry.
If you're a lover of great-tasting coffee, some-time in the last decade or so you'll have heard terms like "Third-Wave Coffee", "Craft Coffee", and "Artisan Coffee".
These phrases started becoming more regularly used around the same time your local friendly barista began dressing like an Abercrombie and Fitch catalog model; wearing a button-up shirt with sleeves rolled up just enough to show their beautifully tattooed sleeve(s), amazing hair, perfectly tilted fedora, and latte art skills that left you feeling just a little stressed every time you stirred your coffee, trying to avoid messing up that beautiful rosetta or love heart.
The Perfect Coffee Gift Comes with an Experience - Being a good "gift giver" is one of those life skills that goes a long way to show the people in your life how awesome you are, and how much you care about them.
No matter whether it's for the holidays, a birthday, graduation, Valentine's day or any other occasion, giving a gift that makes people happy feels awesome for both the giver and the receiver.
We have 3 Elixir's on offer this month...one of which has already SOLD OUT! Let's talk about that one first!
The Purple Caturra produced by coffee farmer Rodrigo Sanchez, was shipped to this months subscribers on June 1st and sold out by the end of the second week of June!
The coffee used to make this Elixir is a single varietal coffee, purple caturra, grown by coffee producer Rodrigo Sanchez of Finca (farm) Monteblanco in the Huila region of Colombia.
Rodrigo is a third generation coffee...
Welcome to our very first blog post about Elixir! For those of you who are visiting our website for the very first time, welcome and allow me introduce myself. My name is Lee Safar, the creator of Elixir and the founder of Elixir Specialty Coffee. I'm deeply passionate about this beverage, our Elixir Dealers, our Elixir Drinkers and the entire coffee supply chain and industry . You can find out more about my passion and work in the coffee supply chain and industry here.
Elixir is a very unique beverage. Delicately complex, refreshing and delightfully challenging to the...